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Research papers

Behaving economically with the truth

Traditional economists would have us believe that people are rational, utility-maximizing, cost-minimizing and socially isolated individuals with stable preferences. This view also pervades market research and our practices but is being challenged by...

Catalogue: Congress 2011: Impact
Authors: Peter Harrison, Alain Samson, Orlando Wood
Company: BrainJuicer
September 18, 2011
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Citation

Harrison, Samson and Wood (2011a, September 18). Behaving economically with the truth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/behaving-economically-with-the-truth